I'm really just trying to flex that there's a photo of Doja Cat standing next to a laptop displaying a tool I designed.
EST. USERS
500+
My Role
Principal designer
User research
Product roadmapping
UX Design
UI Design
Is this thing on?
Apple Music Studios operates 12 state-of-the-art production facilities across the globe. Each studio hosts artists, producers, and engineers for recording sessions, live shows, and podcasts.
For many years, Apple Music producers managed the booking of artists and studios through a convoluted system of email threads and AirTables. This was eventually replaced with a basic web-based booking tool, and while the music producers were grateful for the improvement, I was brought on to take it to the next level.
I set out to design a booking tool that could better streamline the complexity of Apple Music’s inner workings, while modernizing the design language to the latest Apple Standards, and staying as intuitive as iCal.
Process
This user study was a fun one–I got to chat with a variety of extremely cool LA and Nashville music producers about a day in the life.
I love where my job takes me.
I held twelve user interviews across the different user groups: producers, engineers, super-engineers, and admins. My goal was to understand not just how they booked a space, but what their day-to-day was like–how they got access to the booking tool, how they used the existing tool and their feedback on it, what kind of information they needed to book a show, what went wrong most often, and what type of updates they expected about their bookings.
For each role, I built out a detailed user journey across touchpoints, and then a proposed new sitemap. This paved the way for the tool redesign, but also got the ball rolling for ecosystem improvements, including the development of a Slack bot for important booking notifications, and a custom iCal URL that would sync a producer's tool bookings with their personal calendar.
The redesign
Once I understood where users were getting bogged down, I had some clear goals.
Expose key data (availability, conflicts, actions) earlier in the process.
Simplify hierarchy and reduce redundant confirmation steps.
Maintain visual consistency with Apple design standards while modernizing the experience in Figma.
Design for scale: multiple studio-bookings, roles, and use cases.
The old tool buried basic actions under multiple modals and redundant confirmation steps, and the visual language was dated by Apple's standards. My goal was to keep users oriented and minimize friction, especially for producers and engineers who might make dozens of bookings a week. I simplified the information hierarchy, collapsed secondary details into progressive disclosures, and surfaced the most relevant data—room availability, conflicts, and key participants—at the earliest possible step in the flow.
I also overhauled the schedule view, which was the single most requested improvement from nearly every user group. The new design makes scheduling far more visual: users can instantly see open time slots, conflicts, and linked spaces like green rooms, all color-coded by status. A user can click in an empty slot to immediately open a new booking flow, and the booking flow itself could be completed in far fewer clicks.
Clicks to create a basic booking
23
Clicks to create a repeating booking
37
Clicks to create a booking with all the toppings – repeating, guests, multiple owners
Robust, end-to-end trip planning for now or in the future
Interactive, visual schedules with live ETAs
Aaaand we're live
Once I understood where users were getting bogged down, I rebuilt the booking experience from the ground up—focusing on speed, clarity, and predictability.
The old tool buried basic actions under multiple modals and redundant confirmation steps, and the visual language was dated by Apple's standards. My goal was to keep users oriented and minimize friction, especially for producers and engineers who might make dozens of bookings a week. I simplified the information hierarchy, collapsed secondary details into progressive disclosures, and surfaced the most relevant data—room availability, conflicts, and key participants—at the earliest possible step in the flow.
I also overhauled the calendar view, which was the single most requested improvement from nearly every user group. The new design makes scheduling far more visual: users can instantly see open time slots, conflicts, and linked spaces like green rooms, all color-coded by status. I built the prototype using Apple’s internal design system as a base, but ported the library into Figma to take advantage of auto-layout, component variants, and interactive prototyping. This made iteration and validation faster with both engineers and stakeholders. The end result was a leaner, more efficient booking tool that cut average task time nearly in half while making the interface feel modern, consistent, and calm.




